After the "boom" in 2011, China's coating industry gradually fell into a downturn
after the "boom" in 2011, China's coating industry gradually fell into a downturn
June 23, 2011
[China coating information] in this era of fierce competition, China's coating industry has not escaped the curse of "low-end". Low price is the biggest advantage of low-end products, so it is easy to open the market and capture the hearts of consumers in the low-end market, which can help enterprises to open the market and withdraw funds in the initial stage. It can be said that the future low-end coating market is a game of risk and opportunity. With the development of enterprises, if they are still intoxicated in the low-end market, it is likely to be a trap, and they may be inadvertently trapped in the mud of "low-end" and will never emerge again
according to the survey data of the National Bureau of statistics, the sales momentum of home decoration market in Hebei Province and Yinchuan city was good in 2009, and the prices of most building and decoration materials increased compared with the previous year. Among them, the prices of building and decoration materials in Hebei Province increased by 1.9% last year, while the prices of paint decreased by 3.2%. The prices of building and decoration materials in Yinchuan city increased by 1.9% over the previous year. However, the price of coatings decreased by 1.6% over the previous year. That is to say, after the collective price rise of decoration building materials, the film, paint and coating market for desalination treatment appeared a centralized "diving" situation in 2009
resin products "Rose" like a tide
since December 1, 2010 or according to the contract, DSM has increased the prices of all liquid acrylic resins, thermoplastic acrylic resins and polyurethane sold in the Asia Pacific region by 0 15 dollars/kg. In addition, BASF will sell the connectors of equipment in 20111 regional markets, and the materials used are often different from the connectors of equipment sold in another regional market. From February 1, 2011 or according to the contract price, the price of all MDI products will be increased by 0.05 US dollars/pound. It is understood that after new year's day, the quotation of Huangshan Hengyuan solid epoxy resin E-12 (604) has been significantly increased by 500 yuan/ton to yuan/ton. In order to break through the key technology of the development of composite fuselage structure, it is believed that the price rise is mainly due to the rising raw material pressure. This "raw material pressure" may come from the rise in the price of related MDI raw materials caused by the rise in crude oil prices. Secondly, due to the recent pick-up in the demand of the paint market, the demand of the raw material market has also increased; In addition, soaring transportation costs are also one of the factors leading to the price increase of raw materials
the rising price of oil is the fundamental reason for the rise in the price of chemical raw materials. Recently, the international oil price fluctuated between $80/barrel and $90/barrel, and the price has an obvious upward trend
pigment and filler products have set off a "rising tide"
since April 2010, information about price increases of various chemical products has been heard. Pigments and fillers are no exception. Here are some information about the price increase of pigments for your reference
iron oxide price increase
it is understood that the entire iron oxide Market is about to enter a rising stage, and some iron oxide manufacturers have raised their ex factory prices. For example, Langsheng, a German specialty chemicals company, recently announced that it would increase the price of iron oxide pigments by 100 euros/ton worldwide, and the increase may be greater for some products or in some regions. According to analysis, the main reasons for the increase in the price of iron oxide pigments are the high cost of raw materials and rising energy and transportation costs. In addition, we know that Langsheng has iron oxide pigment factories in Jinshan and Taopu, Shanghai. In October 2010, the annual production capacity of Jinshan black iron oxide pigment factory was officially reduced to 10000 tons, and the existing 28000 tons of yellow iron oxide pigment in Langsheng Jinshan base can effectively prohibit the production capacity of fire spreading materials after aircraft fires. However, due to the fact that this price increase will also involve the pigment supply in China, and the recent price increases, the iron oxide industry may move to a new high amid a "rise"
the price of first-line brands such as Dulux, Dufang and Nippon with comprehensive functions of "clean flavor" and "formaldehyde free" coatings is much higher than that of third-line brand products. In the case of limited purchasing power in rural areas, it is difficult to solve a prominent contradiction: high quality, high price, low-end rural consumers can not accept; With low quality and low price, the profits of coating enterprises cannot be guaranteed
is it appropriate for paint brands that have always targeted "high-end" to enter the middle and low-end market? Opponents are mainly worried that this will damage the high-end image of first-line paint brands. They are also worried that they will spend a lot of manpower and material resources to win part of the middle and low-end market, but lose their dominant position in the high-end market. However, most of them agree, and wisdom believes that: on the one hand, because China's coating market is moving towards popularization, the consumers of architectural coatings will also focus on the middle and low-end market, so it is wise to lower their attitude appropriately and enter the middle and low-end market. On the other hand, for many first-line paint brands, a strong brand image and years of accumulated technology are advantages
in the middle and low-end market, price is an important factor for consumers to make purchase decisions. In order to "go to the countryside" and enter the middle and low-end coating market, the price should not be too high. According to Philip? According to Kotler, there are three main factors to consider when setting prices: first, cost, second, the price of competitors and substitutes; Third, the unique product characteristics of customer evaluation. For paint brands that have achieved certain advantages in the high-end market, it is obvious that these three aspects need to be taken into account, and in addition, the middle and low-end consumers are more sensitive to price. Price is the most important means to divide the market grade. To open up the middle and low-end coating market, we must be level with the middle and low-grade price, so as to meet the expectations of consumers. In fact, careful consumers may also find such a problem: Nippon Paint, which has always been the leader of China's paint industry, launched this series of "three in one" and "two in one" paint products with a relatively low profile in the middle of 2009 when it was listed with a high profile of "clean taste, full effect and five in one"
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